Aiming for Harmony is the Best Option
THE HIDDEN POWER OF A STUDENT/INSTRUCTOR AGREEMENT Managing customer expectations is a critical part of any business whether it’s for a mega multinational employing 50,000 souls around the world or a one-person outfit selling tacos around the corner. It’s particularly important for anyone working in a service industry: someone delivering dive instruction for example. And although it’s rarely a topic in the average scuba instructor program — and even less an issue discussed with the average consumer signing up for ‘dive lessons’ — the importance of some sort of contract can’t be overstated. A student/instructor agreement is probably the most overlooked and underrated piece of the ‘keeping everyone happy jigsaw puzzle’ in the dive industry. So, let’s start remedy that
Every Little Helps… and sometimes a little help means a whole lot!
SELLING NITROX TO THE DIVERS WHO NEED IT MOST… We should start by saying that subheading contains a misleading statement; every diver needs nitrox. Air is good for pumping up bike tires, but the correct breathing gas for the majority of diving is nitrox or trimix. Of course, there are no absolutes in scuba diving and there are exceptions to every ‘rule.’ For instance, there are spots across the RAID network where nitrox is simply unavailable. If that’s your case, accept our apologies; we do understand that diving without nitrox is better than not diving. By now most dive operations, dive pros, and dive agencies have promoted the advantages of breathing nitrox clear and bold: Reduced Nitrogen Absorption: Because it
Marketing SCUBA is easier than ever
THOSE WERE NOT REALLY THE GOOD OLD DAYS AT ALL Someone brought an old travel brochure into the DRI office last week. It was about scuba diving in the ‘British Caribbean’ and was a classic piece of pre-internet marketing; definitely from a different era. It would be pretty easy to totally right it off dismissing it as irrelevant in today’s market, but — as old and completely out-dated as it is — it does have something interesting to tell us. Namely, there are so many more options for us to take advantage of now compared to when this antique was printed. You may be a little antique yourself and remember that back in the early 1990s, when it was printed,
For Divers by Divers…
ISN’T THE RAID WATCHWORD TRUE OF ALL AGENCIES? One of our shareholders was recently asked to respond to a dive instructor who questioned our call to join Dive RAID International because it’s an agency built by divers for divers. He claimed that statement is “verbose [sic] and a claim to exclusivity that needs some validation and verification.” Challenge accepted! Our shareholder wrote back: “Thanks for your question! While it’s true that many agencies have been founded by divers, what makes RAID different is that our philosophy and operations are driven entirely by divers, for the benefit of divers. “Unlike some agencies where business or corporate interests tend to influence decisions, at RAID, everything from course development to instructor support is
Protected: This program risk management insurance we hope you never have to claim… but it’s essential to have.
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